Brief

For Spotify’s listeners, music isn’t just another form of entertainment; it’s an essential part of everyday life. So as the year came to a close, we were tasked with creating a recap with unique insights and value to our loyal subscribers. 

Solution

The Spotify Year in Music combined data and design to take over 5 million people on an instant nostalgia trip. What was their first song of the year? How did their seasons unfold? Which track got stuck in their head the most? And which song was totally out there for them? Be it through laughter or tears, over 5 million consumers relieved 2015 through the lens of the music they’d loved.

Results
5m+ unique users
500k+ individual shares
Average session duration: 4:27 minutes

Total engagement: 15,500 days


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